'It's really a kind of slap in the face to people of faith and supporters of marriage,' Frank Schubert, campaign manager for Minnesota for Marriage, told Minnesota Public Radio. The Minnesota-based Target is coming under attack from supporters of a proposed amendment to the Minnesota Constitution which would define marriage as a heterosexual union, despite the fact that the company has remained neutral on the issue.
Another crew shirt, part of Gwen Stefani's clothing line Harajuku Mini, includes a rainbow along with the words 'Love is Love' in a comment bubble. One shirt includes a graphic of a pair of rainbow-colored sunglasses.
Sales from the shirts, which are being sold on the retailer's website, support the Washington D.C.-based Family Equality Council, which supports gay, lesbian, bisexual and transgender families. Opponents of gay marriage are speaking out against Target selling a line of Gay Pride shirts.